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Our Mission: To support and empower food entrepreneurs through personal business coaching services. 

We understand how tough the journey can be and we want to be your personal guide and resource to help alleviate the specific challenges you face. Get immediate and direct help so you can maneuver your way quickly in the industry.

We have an extensive network of industry connections with restaurants, food processors, farms, grocers, schools, and non profits that we leverage to help you reduce cost and increase exposure.

Do you have a great idea for a new food product? We can help you with the launch process. From designing the original concept and the practicalities of testing out the recipes to launching the product, we’re your guide. We consult with both corporate businesses and food start-ups.

Our Services

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“Finding a mentor/advisor in the food industry can provide you with valuable insights into starting and running a food business that can potentially save you from costly mistakes.” Small Business BC


    Our Team

    Elaine Cheng

    As Founder of Food Connections and the Director of Food Business Strategy, Elaine’s motto is to use creative strategies to maximize profitability. She is known for her extensive network of connections in the food industry, her culinary and marketing expertise, and the way she cares deeply about each of her clients.

    Tiffany Shen

    Tiffany is well known in the food startup industry as an experienced consultant and coach. As an entrepreneur of her own food business, she has conquered through all the hurdles from startup to scaling growth. Her passion in helping others become successful stems from her love to create, empower, and build community.

    Rachel Wong

    Rachel specializes in designing and implementing food safety plans for food production plants, and ensuring federal regulations are met for food quality and labelling. She is known for being detail-oriented in delivering results. She handles all inquiries related to labelling and regulatory compliance review for our clients.

    Sarah Goble

    With a Sustainable Business Leadership background and years of experience working in the local food and retail space, Sarah is passionate about helping the business development of entrepreneurs and making positive changes in our food system, highlighting the value of under-utilized resources.